Q&A with Murray Sovereign Owner of VPO Squamish

At Valhalla Pure Outfitters, we’ve always been proud of being your local gearheads, dedicated to making mountain life better. Our owners are real people who live and breathe adventure, and this season, we’re featuring Murray, owner and bushwhacker of VPO Squamish!

Q: What are your favourite outdoor activities?

A: Hike, Climb, Kayak, Bike, Ski, Backcountry Ski, Backpacking


Q: Darren at VPO Red Deer is an espresso fanatic. What about you? Coffee or tea?

A: Coffee!


Q: What is your favourite Piece of Gear?

A: Touring bike – Specialized “Diverge” but any bike that can carry panniers will do.


Q: What is on your playlist right now?

A: Lucinda Williams mostly, BB King, Arcade Fire, Emmylou Harris


Q: What is your best childhood memory of the outdoors?

A: Bowron Lakes with Dad, I think I was 13


Q: What’s your favourite adventure to date?

A: Month-long cycle tour of northern Scotland 2018


Q: If you could travel to any country, where would you go?

A: I would love to go to the Faroe Islands one day!


Q: Where can we find you on Instagram?

A: You can follow me at @murraysovereign!