{ "info":{ "title":"Medicine Hat", "phone":"(403) 487 5474", "address":"621 2nd Street, SE, Medicine Hat, AB T1A 0C8", "mailprefix":"mh", "owner":"Michael Harrington", "description":"

With 333 days of sunshine per year, endless skies and a majestic river flowing through town, Medicine Hat is a hidden gem. Just forty minutes to the east we hike, camp, ski, bike and fish in the Cypress Hills, the highest elevation in Canada east of the Rockies. A few hours to the west you find Waterton National Park - a Unesco World Heritage site, the Crowsnest Pass – home to fly fishing streams, mountain bike trails, and vast backcountry hiking and skiing opportunities. North of that is Banff and Canmore in the Bow Valley.

Being the sunniest city in Canada, and one of the warmest, we love to be on the water, whether that’s kayaking, SUPing, or fly fishing. In the winter we ski and snowshoe the Cypress Hills and Castle, which boasts the most avalanche start zones of any on piste resort in North America, so the terrain is gnarly.

We are really proud to work with companies like Oboz footwear, Nemo camping gear, Delta Kayaks, Patagonia, Rab, Lowe Alpin, Kuhl and Temple Fork Outfitters to name a few. Our options for great shopping can be pretty limited here, so we sweeten the offering with casual apparel like Duer for men and Fig for women.

For the most part we’re pretty softcore outdoor lovers, and we’re down with that. We just love to be outside with friends and family. As for fly fishing, we are the only shop in the region offering a full range of accessories and Patagonia gear. Our market is new to fly fishing, so we really cater to the newbie. No attitude here.

We located downtown on the old “Main Street”, beside Canada’s oldest running theatre, and we’re a little bit of a tourist center, so if you are coming through town on your way to Alaska or the Rockies, we’d love for you to stop in pet Stella, our chocolate lab greeter.

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