![Collection Banner](https://cdn.shopify.com/s/files/1/0787/3708/0642/files/PUREnaturals.jpg?v=1714154796&width=250&height=250)
A simpler approach to core staples. Pure Naturals is more than just apparel—it's a purposefully uncomplicated story centered around, as founder David Harley likes to put it, “just good stuff.” With materials like 100% merino wool, pima cotton, and alpaca wool, each Pure Naturals piece is crafted with a next-to-nature approach inspired by Mother Earth herself.