Ambassadors
Become a Valhalla Kingdom Ambassador & Earn $750 in Adventure Bucks
We’re now accepting applications for our Winter 2025–26 Ambassador Program — open October 15–22, 2025!
Sound like you? Partner with us, create meaningful content, and earn $750 in Adventure Bucks for sharing your love of the outdoors this winter.
The Role
Our Winter Ambassadors will represent two assigned sport categories, selected based on your personal skill, experience, and content style.
Whether that’s backcountry skiing, snowshoeing, ice climbing, winter hiking, travel, paddling, or camping — and help us showcase the perfect gear for every adventurer, no matter the season.
While your sport might be seasonal, holiday gifting is not. Our goal this winter is to inspire customers to find the right gear for every explorer on their list — from alpine athletes to weekend campers.
What You’ll Do
• Curate your Top 20 Gear Picks for each of your assigned sport categories.
• Write 2 short blogs (one per category) highlighting your Top 5 pieces of gear and including 5–10 high-quality photos featuring the items in use.
• Share 2 carousel posts (one per category) featuring your Top 5 gear picks, with branded cover graphics created in collaboration with the VPO design team.
• Post daily Instagram Stories during Black Friday and Bucksing Week sales, highlighting your favourite sale items (minimum 1 story per day).
• Collaborate on 2–3 giveaways during our 13 Days of Holiday Giveaways campaign (all products to be provided by VPO brands).
In exchange, you’ll receive $250 in Adventure Bucks per month and the opportunity to represent one of Canada’s most trusted outdoor retailers while building your voice as an expert in your field.
What You’ll Bring
• A strong connection to the outdoor community and an active, adventure-driven lifestyle.
• Proven experience or expertise in two of our key sport categories.
• A collaborative, professional approach to creating content and working with brands.
• A passion for helpful, educational, and inspiring outdoor storytelling that supports our customers’ adventures.
How Do I Apply?
1. Create a short reel (60 seconds or less) telling us why you love Valhalla Pure Outfitters and showcasing your favourite sport categories.
2. Tag @valhallapureoutfitters in your reel so we can easily find it.
3. Complete the Ambassador Application Form. Include links to your social media profiles and examples of your outdoor content.
4. Ensure your profile is public so we can view your application content.
Applications close October 22, 2025, at midnight (PST).
Join us this winter and help inspire Canadians to explore, discover, and give the gift of adventure.
The search opens NOW and closes on October 22nd. We can’t wait to sponsor your adventures!
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Why Partner With VPO?
• We offer trusted advice from local gearheads who've been making life better for over 30 years.
• We gear up adventurers with the highest quality gear and apparel, while inspiring a lifelong appreciation for Mother Nature and mountain life.
• We offer free shipping Canada-wide on orders $49 or more.
• We have 14 locations supporting local initiatives such as the BeMorr Society, Valhalla Squamish Trail Fund, and the Nelson Cycling Club.
• We carry a vast selection of brands with gear and apparel for every element in your outdoor life.
• Our customers can enrol in our free loyalty program, which gives Adventure Bucks back with every purchase.
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Frequently Asked Questions
Do I need a public profile?
Yes — your profile must be public so our team (and our audience) can see your content.
We love sharing authentic adventures that inspire others to explore, and a public profile helps us celebrate your stories and amplify your reach.
Do I need a minimum number of followers?
No! We’re not focused on follower count — we’re focused on engagement, storytelling, and credibility.
Whether you’re a weekend adventurer or a seasoned athlete, what matters most is your ability to connect with your audience and share thoughtful, authentic outdoor content.
Do I need to be a professional photographer or videographer?
Not at all. Great storytelling beats perfect lighting every time.
You can capture content on your phone or camera — we’re looking for clips and images that show real adventures, genuine expertise, and a creative point of view. Focus on your experience, not perfection.
What are you looking for in your ambassadors?
We’re looking for knowledgeable, passionate adventurers who live and breathe the outdoors. Whether your passions include backcountry skiing, ice climbing, camping, or travel, you love to share your experience and inspire others to explore.
Our ideal ambassadors are:
• Confident in their sport or area of expertise.
• Strong storytellers who can educate and engage through social media.
• Reliable, professional, and aligned with VPO’s community values.
You don’t need to be an influencer — you just need to bring enthusiasm, credibility, and a love for quality gear and the outdoor lifestyle.
What are you looking for in the application?
Your application helps us understand who you are, what you love, and how you tell your story.
We’ll evaluate applications based on:
• Storytelling and creativity
• Brand alignment
• Content quality
• Outdoor credibility and community impact
I’m already an ambassador or affiliate for another brand — can I still apply?
Yes — but transparency is key. Please disclose all current brand partnerships or affiliate relationships in your application.
We do ask that ambassadors not work with competing outdoor retailers during the Term of this Agreement to maintain exclusivity and brand integrity.