Ambassadors

We’re now accepting applications for our Spring/Summer 2026 Ambassador Program — open March 7–21, 2026!

For over 30 years, Valhalla Pure Outfitters has supported people who take the mountains seriously. Our ambassador program is built for the same kind of individual.

This is a six-month partnership (April 1 – September 30) designed to highlight athletes and experienced outdoor practitioners who move with intention, respect their craft, and understand the value of well-chosen gear.

We’re not interested in trends. We’re interested in depth & expertise.

If your time is spent refining systems, preparing properly, and learning your terrain — we’d like to hear from you.

The Focus

Each ambassador represents one primary discipline:

• Backpacking
• Hiking
• Trail Running
• Climbing / Mountaineering
• Paddling

Spring and summer demand preparation. Our ambassadors share knowledge that helps others approach their pursuits the right way.

What the Season Looks Like

Over the course of the six-month term, ambassadors will:

• Contribute long-form blog features
• Share educational feed posts (carousels or reels)
• Integrate seasonal retail moments through thoughtful stories
• Provide a curated gallery of high-resolution adventure imagery

In addition to monthly Adventure Bucks compensation, ambassadors may have opportunities throughout the term to collaborate on:

• Brand-led product features
• Gear exchange programs
• Seasonal giveaways
• Store events
• Local initiatives and community activations

These opportunities vary by season and alignment, but they are an important part of building meaningful partnerships beyond standard deliverables.

Ambassadors receive:

• $250 in Adventure Bucks per month ($1,500 total over the six-month term)
• Gear exchange opportunities.

Full program details can be found here.

What We’re Looking For

We are looking for individuals who:

• Have real depth in their discipline
• Care about systems, preparation, and stewardship
• Understand their gear and use it responsibly
• Create content that educates and builds trust

Follower count is not the deciding factor. Credibility and alignment are.

How Do I Apply?

Applications are open March 7 – March 21.

To apply: Complete the Ambassador Application Form.

For over 30 years, Valhalla Pure Outfitters has supported Canadian adventurers with carefully selected gear, knowledgeable staff, and strong community roots.

We:

• Offer trusted advice from experienced gear specialists
• Support 14 independently owned Canadian stores
• Invest in local outdoor initiatives and trail organizations
• Curate premium brands built for real-world use
• Reward loyalty through our Adventure Bucks program

Our ambassador program reflects that same philosophy:

Experienced. Responsible. Community-driven.

Frequently Asked Questions

Do I need a public profile?
Yes. Your profile must be public during the application and ambassador period.

Do I need a minimum number of followers?
No. We prioritize credibility, clarity, and expertise over audience size.

Do I need to be a professional photographer?
No. We value real-world adventure documentation over staged perfection. Strong storytelling and authentic use matter most.

Can I work with other brands?
Yes, transparency is essential. However, ambassadors may not promote competing outdoor retailers during the term.

If your approach to the outdoors is grounded in experience, preparation, and respect — we look forward to reviewing your application.